The brand continued to struggle overall though and the retailer failed to grow beyond its cult following and was hit by numerous issues and problems, the company eventually filing for bankruptcy in 2016. Following this was a $16 million Series C funding round led by Ron Johnson which helped the company open its first bricks-and-mortar store on Melrose Avenue in Los Angeles closely followed by a store in a second location. By January 2015, she had stepped down as Chief Executive Officer of the company in a bid to help the company reach new heights and levels of maturity, bringing in Sheree Waterson as CEO.
It’s been some journey for Amoruso who started Nasty Gal in her early 20s selling a range of vintage fashions and other finds, growing it into a sizeable and respectable ecommerce enterprise. It’s been less than a year since her first high-profile business, Nasty Gal filed for bankruptcy but Sophia Amoruso has bounced back and has raised $1.2 million to grow a media brand.
0 kommentar(er)
